Project · Fundraising Marketplace
Portal Patas: Fundraising for Animal Protection NGOs
A fundraising marketplace that helps animal protection NGOs receive donations and sponsorships.
What It Is
Portal Patas is a fundraising marketplace for animal protection NGOs. The product is a functional version, with published legal pages and an open invitation for NGOs and partners.
Measured Result
In the 90 days from 21/06 to 19/09/2026, Portal Patas totaled over 1,700 organic clicks and over 20 thousand impressions on Google search, as measured by Google Search Console.
What I Learned
In the first month, organic search registered zero impressions. The cause wasn’t a lack of demand: people were searching in other languages. Reading the search data before deciding what to publish changed the result. I told this story in the article about a thousand pages, not one of them invented.
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