My Own E-commerce Store: A Growth Lab

What It Is

This is my own e-commerce store. It’s where I test what I later apply to other projects: engagement mechanics, a custom email engine, sales attribution, and organic search. Because it’s a real operation, every decision impacts the bottom line and customer service.

Portfolio: A customer base of over 10 thousand.

Current Status

• 6,770 completed orders from 3,310 unique buyers, according to the store database on 09/22/2026.
• Incidents handled and documented, such as those below.

What Broke and What I Fixed

Automatic cache that brought down the store. On 09/19/2026, the automatic preloading of a performance plugin consumed all server processes and caused a 504 error for customers. A speed feature shouldn’t cause the server to flood itself with requests.

Speed plugin that broke the product page for 4 days. An optimization feature silently broke the product page, and the change was only detected later. Now, every speed optimization requires before-and-after screenshots.

Buy button sending data without a value. The add-to-cart event was firing without the product value, skewing attribution. I fixed the value’s source in the event.